The steps we take when creating your content
Welcome to Creative Operations, where we specialize in creating content that truly connects with your audience. In this article, we’ll share how we enhance your brand’s online presence through compelling storytelling and originality. Discover how our creative approach brings your brand to life and engages your audience effectively.
1.0 Understanding the client & business topic
Whether we're building a business from the ground up or taking the reins of an established account, gaining profound insight into the business's challenges, successes, objectives, and aspirations is paramount. To create content that truly resonates with our clients, we delve deep into understanding their target audience and deciphering the messages they wish to communicate with each viewer. We also need to understand the business: Who are you? What purpose do you aim to serve? Are you selling a product? Or a service? Or are you an educational organisation? Our approach hinges on thorough research to ensure the content we produce is precisely aligned with the client's objectives and resonates powerfully with their audience.
2.0 Template Outline
When crafting our template example, our goal is to gather extensive feedback. This feedback is then meticulously analysed, uncovering what resonates with your brand identity and what doesn't. We aim to pinpoint specific themes for each month and identify interactive content that aligns seamlessly with your business model. By obtaining this information, we deepen our understanding of your business objectives even further.
3.0 SEO Optimisation
It's crucial that we integrate keywords to optimise your content for search engines across all platforms. This includes your website, your social media platforms, content body, URLS, image alt text, and more. Following an analysis of trends and keywords relevant to your subject matter, we seamlessly incorporate effective words using strategic keyword strategies sourced from various tools. This approach enhances your brand's visibility, attracts your target audience, and boosts your ranking.
4.0 What happens each month?
We commence content creation for your brand a month in advance to ensure thorough preparation. This timeframe allows us to craft content, capture necessary visuals, conduct any required research, and analyse insights from the previous month. By leveraging insights, we adjust posting times, content execution, and promotional campaigns for the upcoming month.
Additionally, it provides you with an opportunity to share any important dates, events, or promotional activities you'd like to feature on your socials. During the second last week of the month, you'll receive the month's content in a structured format, enabling you to provide feedback and edits. Our goal is to consistently meet your expectations, delivering a precise representation of your brand with every piece of content.
5.0 Who posts my content?
From running and distributing content to tracking and analysing key metrics like engagement, traffic, and conversions, we've got it covered. However, if we're not managing your account, the content belongs to you! Feel free to utilise it as you see fit. Our ultimate goal is to assist in making a significant impact on your brand's goals and success.